Customer Journey GoMo
AWARENESS
Gilbert is working at his farm in GOMO and suddenly hears a radio spot about Zazu. “Aren’t you tired of getting up early in the morning? Sleep a few more hours in the morning and be young, wild, and free in Zazu! Welcome to our country! Everybody loves to be a hippie.”
Later that week, he hears friends talking about a free spirited and peaceful country that provides a good future.
CONSIDERATION
When he does research about our country, he comes across a vacancy to work as a cheesemaker on a farm. He reads that they don’t have any authority, no leader and that Zazu is indeed a very peaceful country. When he opens Instagram, he sees a cosy family picture with the caption: "In our country we think a strong band with your family is important". The post is an advertisement from Zazu. On Facebook he finds a post about Social Housing in Zazu, which he is very interested in.
PURCHASE
After doing some research, he was very overwhelmed with the opportunities that Zazu brings. He applies for the vacancy and a few days later he is invited for an interview. He travels to Zazu for the job interview and immediately falls in love with the country. After getting the job, he starts looking for a Social House. When he finds a Social House, he moves to Zazu with his family and starts his new life. His daughters go to a good school and adapt to the culture.
RETENTION
After having lived there for a while, he is very satisfied with his life overall. He has a good job with flexible working hours, a decent salary, career opportunities and fringe benefits. After work, there are amazing parties everywhere. His daughters are doing well at school and have made a lot of valuable friends. Because he has good working hours, he has more time to be with his loving family.
ADVOCACY
​He tells his friends and family that he really loves to live in his new country. He would like them to move to Zazu too. He posts a lot of stories and posts about his new, amazing and peaceful life in Zazu.