Marketing persona
Profile
​
Gender:
Age:
Education:
Job:
Country:
Status:
​
Woman
22 years old
High school
Bicycle rental employee
Zazu/Hippoza
Taken, girlfriend
Biography
Zamira is a very loving person, she loves to be with her family. She values spending time with her brother. They are both very adventurous.
Zamira has a girlfriend and they try to spend a lot of time together. Zamira works in a rental bike store. She works there every day and she often works overtime.
That is because she would love to open a bakery store of her own one day. Baking is one of her biggest passions. She would love to introduce her space cakes to the Zazuyans.
​
​
Family data
She has a loving family with two parents and one brother, he is 17 years old. Now she lives together with her girlfriend in a small house with a little garden.
​
Social class
She belongs to the middle class, she works at the bike rental service (Flower Bikes) in Zazu.
​
Lifestyle characteristics
She likes working out, spending time with her family and to be part of communities. She often goes to parties and she smokes a lot.
​
Personality characteristics
Zamira loves to spend time with her girlfriend, family, friends and people in general. She is an extravert, very sociable and free spirited.
Likes
She likes music. she also likes riding a bike and space cake is her guilty pleasure. Zamira is passionate about sustainability and wants to help improve the planet.
Dislikes
She hates bad weather. Zamira doesn’t like to travel, she doesn’t like people who create problems. And she is worried about the climate.
Goals
One of her life goals is to become more independent and emotionally stable. One of her biggest goals is to have her own space cake bakery because she loves it so much.
Needs
She needs more money to open up her space cake bakery.
A day in the life of Zamira Wia
9AM
​
It's a regular Monday morning and Zamira wakes up quite late.
She takes a joint for breakfast and a piece of space cake.
10AM
​
She takes her bike to work, just a 10-minute ride. She is the sales manager at Flower bike, the most popular bike rental service in Zazu.
1PM
It’s lunch time! Time for a green salad, that she made herself with the vegetables from her garden.
3:30PM
​
During the break she shares her space cake with her colleagues. During the break, it is time for mindfulness. Everyone can share their thoughts and feelings with each other. This way, they can help one another.
5PM
​
Work's done for today! Time to go home to her girlfriend.
6PM
​
She cooks a dish with a lot of vegetables from her garden and attends a yoga class with her girlfriend.
9PM
​
She invites some friends for a cosy evening at home with more space cake.
12PM
​
Time to go to sleep. Sweet dreams.