Soon Taste Peace won’t have
a monopoly anymore
Author: Yun Koole
Everyone knows it, everyone eats it, and everyone loves it. Of course, we are talking about Taste Peace, the well-known space cake brand. The cakes are available in three different flavors: vanilla, chocolate and apple. They look like the regular delicious rectangular cake you used to get in school when it was someone´s birthday. For decades Taste Peace has been the only brand in the sector, it had a monopoly. Before, no one ever had the urge to start a new business and compete with it. Everybody was so satisfied with Taste Peace.
But something changed, there was a demand for luxury space cake. A newly engaged couple was looking for a space cake for their wedding and couldn’t find any company that made space cakes for special occasions. They went to their favorite cake bakery in town with a request to create a wedding space cake for them. He really liked the idea of trying something brand new, to make a wedding space cake. While working on his first request for a luxury space cake, he even saw a hole in the market and an opportunity to expand his USP. He began to brainstorm and outline the idea of a luxury space cake bakery. In his spare time, he works on his rebranding and new concept.
The engaged couple is happier than ever and so is the baker. He now can launch a new concept for the store and develop as a baker. The happy couple soon will have a lovely wedding with the first professionally made wedding cake.