Soon Taste Peace won’t have
a monopoly anymore
Author: Yun Koole
Everyone knows it, everyone eats it, and everyone loves it. Of course, we are talking about Taste Peace, the well-known space cake brand. The cakes are available in three different flavors: vanilla, chocolate and apple. They look like the regular delicious rectangular cake you used to get in school when it was someone´s birthday. For decades Taste Peace has been the only brand in the sector, it had a monopoly. Before, no one ever had the urge to start a new business and compete with it. Everybody was so satisfied with Taste Peace.
​
​
​
​
​
But something changed, there was a demand for luxury space cake. A newly engaged couple was looking for a space cake for their wedding and couldn’t find any company that made space cakes for special occasions. They went to their favorite cake bakery in town with a request to create a wedding space cake for them. He really liked the idea of trying something brand new, to make a wedding space cake. While working on his first request for a luxury space cake, he even saw a hole in the market and an opportunity to expand his USP. He began to brainstorm and outline the idea of a luxury space cake bakery. In his spare time, he works on his rebranding and new concept.
​
The engaged couple is happier than ever and so is the baker. He now can launch a new concept for the store and develop as a baker. The happy couple soon will have a lovely wedding with the first professionally made wedding cake.